Branding | Visual Identity | Print Design The goal of this project was to design a distinct visual identity, brand guidelines booklet and accompanying materials for The Belonging Project: a participatory research project exploring what supports or hinders belonging for people with intellectual or developmental disabilities. As a common element throughout the existing materials, it was important to continue using circles to communicate belonging. The text is set inside of a larger circle formed by the smaller circles, while the varied size and colour of the smaller circles represent different individuals coming together as a community. The bright colours and sans serif type of the final logo evoke a friendly, yet professional tone, and are easily legible. The word belonging is larger and set in lowercase for emphasis. Additionally, the text is dark blue, rather than black, to give a softer appearance.
Belonging Project logo with sister research initiatives. The client wanted the new logo to be both unique and accessible according to CNIB Clear Print Guidelines, yet complementary to the existing family of research and community initiatives for people with disabilities.
Brand guidelines booklet cover with branded tote
Belonging Project stationery set (letterhead, business cards and envelope)
Sample page spread from brand guidelines booklet
Slide deck