OSYS Service Paths Guide

Branding | Information Design A collaboration with the Old Strathcona Youth Society, an Edmonton-based organization that provides various services to unhoused youth. Working within the existing OSYS brand guidelines, this resource visually breaks down the Society's key services into step-by-step process diagrams, and helps further initiate conversation between youth and OSYS staff. The final guide would be available on the OSYS website, and as a brochure that staff can distribute to youth in need.

The brochure cover features sections of the OSYS mural by Edmonton artist AJA Louden (@ajalouden)

I started my process with a moodboard of the OSYS visual identity. In contrast to other local organizations that help unhoused youth, the Society's branding features high-contrast black and white imagery, rough graffiti/spray paint textures, and spots of bright colour. To aid in ideation I was also given an issue of Zine & Heard, a local zine that highlights the stories of youth in the welfare system. The zine also has a bold black and white aesthetic.

Process sketches for the "look" of the brochure. Rough textures and bold graphic elements define OSYS as a street-level resource for unhoused youth.

Each service is also represented with an icon. Representing each service symbolically was crucial, as OSYS staff explained that at-risk youth must often navigate difficulties with literacy.

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